My 'Baking The Logo' Cupcakes

It feels like forever since I've done a baking post (and yes, the Christmas ones will be coming soon), but today's is a little bit different to any that I've done before. I'll still be sharing a recipe and all the things that led me to coming up with it, but I'm going to using gifs. Woooaaaah, Olivia, have you gone totally off the rails? Well, not just yet, let me explain why I've switched it up from my usual photos.

I'm currently doing my MA in Multimedia Journalism and one of my modules is all about entrepreneurial journalism. For my most recent assessment in this module, we had to create a video of ourselves, pitching an idea for a brand new, niche news site. Of course, I went with what I know and decided to create a concept for a baking news site. But instead of just having a video of me chatting for two minutes, I wanted some cool, cakey footage over the top, so I baked these cupcakes and filmed the whole thing. I came up with an idea for a logo for the site, which was a vanilla cupcake with pink icing, sprinkles and a cherry on top (the site is called Cherry On Top, so I had to get that link in), and I baked these cakes to match! I popped some of the footage into Giphy and boom, this blog post was born!
I'll be totally honest, I haven't done anything totally crazy with these cupcakes. The cake itself is just a normal vanilla sponge, but for the icing, I opted to use the Sugar and Crumbs strawberry milkshake icing sugar to match the pink colour. It also works perfectly with the vanilla cake and isn't too overpowering. If you're into baking, I definitely recommend taking a look at Sugar and Crumbs because I've been obsessed with their flavoured icing sugars for a while now and they've got such a wide variety of flavours. I've got so many on my Christmas list because they're so bloomin' good!
You will need:
190g plain flour
2 teaspoons baking powder
Half teaspoon salt
315g unsalted butter, softened
200g caster sugar
2 eggs
2 teaspoons vanilla extract
120ml milk
150g Sugar and Crumbs strawberry milkshake icing sugar
100g icing sugar (or 300g icing sugar and strawberry flavouring if you can't access flavoured icing sugar)
A few tablespoons semi-skimmed milk (optional)
Pink food colouring
Rainbow sprinkles
Glace cherries

  1. Preheat your oven to 180c and line a cupcake tin with 10 cases.
  2. In a medium bowl, mix together the plain flour, baking powder and salt. Set to one side.
  3. In a large bowl, beat 115g of unsalted butter with the caster sugar until light and fluffy. Add in the eggs and vanilla extract, and beat the mixture until well combined. Be sure to scrape down the sides and bottom to get everything mixed in!
  4. Gradually add your dry ingredients to the wet ingredients, and beat gently after each addition until the mixture becomes thick. Add in the milk and mix until just combined. Overmixing is not your friend!
  5. Spoon the cake batter into the cases, filling them until they're just over half full and bake for around 18-20 minutes. Remove them from the oven and allow the cakes to cool for 10 minutes in the tin before transferring to a wire rack to cool completely.
  6. In a large bowl, beat the remaining 200g of unsalted butter to soften it further, then add in your flavoured icing sugar and regular icing sugar 100g at a time, and beat. If you don't have flavoured icing sugar, just pop in your normal icing sugar in. When you've reached your desired buttercream consistency, add in your pink food colouring and strawberry flavouring if using, then beat. The mixture should be smooth and a gorgeous shade of pink. Here, you can add more icing sugar to thicken the mixture or a splash of milk to loosen it.
  7. Pipe your buttercream on top using your favourite nozzle and decorate with rainbow sprinkles and a cherry on each one.

On a scaled of 1-10, how much fun do you think I had with making all of those gifs? I kind of want to make every single blog post like this one now! I had a heck of a lot of fun filming this bake as well as making it, so keep all your fingers crossed that I get a good mark for my assessment. Of course, these cupcakes didn't go to waste and everyone that had one loved them. They'd be ideal for a bake sale as they're so simple to whip up, or even for a party. I imagine they'd go down a storm at a kids birthday!

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