How I Quadrupled My Pinterest Engagement In One Month

Ahh Pinterest. It's one of those things that you completely "get" and love using, or have no clue that how to use it and almost disregard it as a social platform completely. I'll admit, I was in the latter group until I started actively using it throughout January and reading up on how to use the thing. Now that I've got to grips with it, I'm absolutely hooked and I noticed that the more I was learning, the more my engagement stats were rising.

I toyed with writing this post because I am not an expert on the Pinterest platform by any means, but I figured that there's no harm in sharing some tips that I picked up along the way that really worked for me. I started January on around 3.5k unique monthly visitors and by the end, it was well over 16k and continuing to grow. If you'd like to find out how I did that and maybe pick up some hints on how you can improve your Pinterest stats, then keep reading!


1. Switching to a business account

This may seem obvious, but if you want to be able to see stats about your engagement and your audience, you need to convert your account to a business version. This is very easy to do and completely free!
  1. Log in to your Pinterest account
  2. Visit pinterest.com/business/convert/ 
  3. Fill in your business/blog name, add your website and category
  4. Click 'create account'
That's absolutely all that you need to do and by doing that, you'll be given access to a dashboard where you can look at all the figures surrounding your account. You can see your most popular pins, the demographics that visit your boards the most, your most popular boards and so much more. You can also pay to promote pins, much like boosting posts on Facebook. This isn't something I've done yet, but I'd love to hear how that has worked out for someone who has given it a go!

However, you won't be able to convert back to a personal account once you've made this change, so make sure it's definitely something you want to do.
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2. Having 10+ boards

Let's say you went on to someone Pinterest profiles and saw that they only had 3 boards with 1 pin in each. It's not exactly a good look and they probably won't be someone that you'd consider following. This is why it's recommended that you have a minimum of 10 boards with at least 4 pins in each. This pads out your profile and shows that you are active, but of course, the more boards the merrier!

Think about the type of content you want to look at and share, and this is the type of stuff you should be pinning. If you're a tech blogger, you could have several boards for different types of tech, one for blog post ideas, etc.

3. Adding sections to boards

Now, it's all well and good saying that you should have 10+ boards, but I was a little bit put off by that at first. "Won't it look cluttered?" I thought. But don't panic, there is a solution!

If you've got a board that covers quite a broad topic that you don't really want to break down into individual boards, then you can add sections. Originally, I wasn't sure whether adding sections would make any difference to my stats or not, but it appears to have had a bit of an impact.
  1. Open the board that you would like to add sections to
  2. Click on the + symbol above the board title and click 'add section'
  3. Give your section a name and click 'add'
  4. Add as many sections as you like - there is no limit
  5. For each existing pin that you want to move into a section, click pencil 'edit' icon that appears when you hover on the pin
  6. Choose the section you want to move it to in the drop down box and click save
  7. For any new pins that you want to add into a board section, choose the board that you would like to pin it to and the section options should appear. Click the one you'd like to add it to and save
I'd say to decide whether you want to use sections or not quite early on. It really isn't fun having to go through hundreds of pins in a board and organising them into different sections, but if you're a bit of an organisation lover like me, it's really worth it. It's also great for weeding out any multiples of the same pin, which are seen as spam according to the Pinterest Best Practices for 2019, so get rid of them!

4. Organising my boards

No one wants to look at something if it's not organised in an appealing way, do they? So what's brilliant about Pinterest is that you can manually organise the layout of the boards on your profile into something that makes more sense to you and your followers. 

If you click on your profile and choose to see your boards, a drop down box should appear next to 'Following'. The choices in this drop down box let you decide how your boards should be rearranged. Now, you can simply choose for them to be in alphabetical order or the one that you last pinned to, but for me, I prefer the drag and drop option. This let's you move the boards about and decide on the order for yourself.

For example, I pin a lot to my baking board, so I have that first, but my most popular board is my beauty board, so I have that second. How you go about organising the boards is completely up to you, though!

I also highly recommend adding an attractive cover photo to each board. That way, visitors get a proper understanding of what the board is about and are drawn in.
  1. Click on your profile and choose to see your boards
  2. Hover over the board you'd like to add the cover photo to and click the pencil 'edit' icon
  3. Click 'change' next to the cover option
  4. Scroll through the images in the board and select a photo that you think best represents the board
  5. Click 'save changes' and 'save'
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5. Adding keyword-filled descriptions to pins and boards

Pinterest works a lot like Google in that it runs on keywords. It's important that when you add your pin captions and board descriptions that you cut out all the fluffy descriptive words and stick to the solid keywords that you know people are searching for. You will rank highly in the searches if your captions and descriptions are clear, concise and written with thought.

For example, I recently pinned a photo of my sister's rainbow birthday cake. As we're all aware, unicorns and rainbows are pretty trendy right now, so I knew to include 'rainbow' in my caption. I also know 'rainbow cake' is a popular search, as is 'marble cake', so I included a variation of those terms. I also included 'kids birthday celebration cake' because I know that this is something that many people come to Pinterest to look for. Since pinning this yesterday (at the time of writing), this pin has had 5.6k impressions and been re-pinned 18 times. I know these aren't massive stats, but I was impressed with how far it had reached in such a short space of time, especially considering how 'small' I am on Pinterest.

There's a very simple way to find out what people are looking for on Pinterest and the keywords that you should be using. All you need to do is start typing a word into the search bar and the most popular search terms will appear below. When I type in 'rainbow', the first option that comes up is 'rainbow cake', showing to me that this is something that's really popular at the minute. You can get more specific and continue the phrase - 'rainbow cake' comes up with 'rainbow cake ideas', 'rainbow cake recipe' and 'rainbow cake decoration'. So this is a simple, but effective way of finding out which keywords you should use.

If you'd like to use something a bit more 'proper' as opposed to this homemade method of keyword research, I recommend keywordtool.io.

6. Actively pinning my own blog posts and Instagram photos

This seems so obvious, but pin your own stuff! If you want to use Pinterest to drive traffic to your site, this is the way to do it. Use all of the tips I've given you so far when pinning your own things - add posts to the relevant boards and put them into the most appropriate section if you use them. Add a really solid caption and make sure that the pin image is something engaging or telling of what the pin links to.

I had no idea how to pin Instagram posts until Ness told me how, and it's actually really easy and can be done via desktop or mobile.

Desktop
  1. Go to instagram.com, log in and open your profile.
  2. Click on the photo that you would like to pin and click on the three dots in the bottom right corner
  3. Choose 'copy link'
  4. Open Pinterest, log in and click the red + in the top right corner
  5. Click 'create pin'
  6. Paste the URL into the box and choose a category for the pin
  7. Fill in the title and description boxes, and select a photo for the pin (Note: if you paste the URL into the box below the image space, it will add the Instagram photo for you)
  8. Choose publish immediately or schedule the pin, then click 'save'
Mobile
  1. Open the Instagram app and open your profile
  2. Select the photo that you would like to pin and press the three dots in the top right corner
  3. Choose 'copy link'
  4. Open the Pinterest app. It is likely that a prompt will appear at the bottom of the screen asking if you'd like to save the link you copied. Press this or press the + in the top right corner and choose 'pin'
  5. If you have pressed the prompt, you should only have to fill in the details and choose a category.
  6. If you have pressed the +, click the world icon and paste the link into the URL bar. Once the image you want to pin appears, click 'save'.
  7. Fill out the information and choose the board that you would like to put the pin in

7. Creating Pinterest graphics

This isn't something I massively believed in because when I started using Pinterest back when it first launched, graphics made specifically for Pinterest weren't a thing. They're everywhere now, though, and impossible to ignore. They tell you exactly what you're getting in a post and they help to make a feed look clean.

The way I've been creating my Pinterest graphics is on Picmonkey, but you can also use Canva. Both are brilliant platforms! I tend to use Pixabay to find a stock image that fits the theme of my blog post and crop it down into a 2:3 size, as recommended by Pinterest guidelines. These are the dimensions of pin graphics that seem to do the best, so who am I to argue? I then add a white circle over the top that I made 25% transparent, then add my title in my blog title font in the centre of the circle and my blog URL at the bottom of the image.

Setting yourself a style for your graphic is key so that your posts are instantly recognisable. Someone who does this really well is Maybe After Brunch - I could recognise her graphics a mile away.

Now, I haven't really been including Pinterest graphics in my blog posts, even though I should (because by including them in a post, it gives people that have enjoyed reading a specific thing to pin), but instead, I've been adding them when creating the pin.
  1. Create your Pinterest graphic and save it to your computer.
  2. Copy the link of the post you want to pin
  3. Open Pinterest, click the red + in the top right corner and click 'create pin'
  4. Paste the link of your post into the URL box
  5. Fill out all of the details, including title, description and category/section
  6. Click the photo space and choose your graphic
  7. Once it has uploaded and you have added all the information about the pin, click 'save'
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8. Adding the Pinterest browser extension and pinning other people's blog posts

The Pinterest browser extension is an absolute godsend. If I'm reading a post that I'd love to pin and share with my followers, it makes the whole process very quick. You can also use it on your own blog posts, if you'd like, but it's brilliant for sharing other people's posts and interesting sites. Plus, it's 100% free!
  1. Go to https://about.pinterest.com/en-gb/browser-button-confirmation-page
  2. The correct version for your browser will be suggested
  3. Click 'get our browser button'
  4. Follow the prompts to install
By doing this, a little red P will appear by the URL bar on your browser, and by clicking it, you can pin the page that you're looking at. When you click it, all the pictures from the page will appear. Simply choose the one you want to pin, fill out all the information and choose the board you'd like to put it in.

9. Using Pinterest regularly

Again, this is another obvious one, but the best way to increase your engagement on Pinterest is by being active. I would say that you need to pin or re-pin about 10 things per day, and that can be done all in one go or spread out across the day. Obviously, the more active you are, the better, and the more original pins you post, the better!

As mentioned earlier in this post, be wary of repeat pins to avoid spamming, but just have fun with it! Follow people, curate your boards and pin away to your hearts desire.

As I said at the beginning of this post, I am most definitely not an expert in this area, but these are the things that I have found to work particularly well for me when trying to boost my engagement. The thing to take away from this is to increase engagement, you need to be engaged, and that goes for pretty much every social platform out there. I know there are plenty of other things that you can do, like scheduling pins in advance or join group boards, neither of which I've tried out yet, but I know that they work for people to.

It's definitely one of those things where the more effort you put in, the more you'll get back from it, so keep pinning and be sure to give me a follow! (By the way, if you want to read a really great post on how to get the most out of Pinterest, Lady Writes has a brilliant one!)

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1 Comments

  1. Thank you for this post! I'm a bit of a novice when it comes to Pinterest and I'm really trying hard to grow it to help my blog traffic, so this is a godsend to me! I'm adding it to my favourites bar so I can keep coming back until I get the hang of it lol! Steff x
    www.steffsjourney.com

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