37 Things For Bloggers To Do In Lockdown

11 Apr 2020

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Blogging is something that takes a massive hit when I'm working full time. As I'm a Digital Content Executive, I spend my 9-5 looking at and writing content, so when I get home, the thought of touching my blog is a little bit icky. When I got furloughed because of the thing that we shall not name, it was so easy to be upset about it, but on the flip side, it freed up a whole bunch of time for me to actually dedicate to my blog life. I figured that there are probably other people in the exact same boat as me, so I thought I'd throw together a list of things for bloggers to do while in lockdown!

With all of this extra time on our hands, it's the perfect excuse to spend some quality time on your digital platforms, whether you fancy working on your blog or your social media game. This is a mega list that includes a whole host of suggestions, from the most basic of 5 minute tasks to longer projects that could be done over a week, so it's a good read if you want to build your own bespoke checklist based on how much time you have and what you fancy doing.

Of course, as we're all in this together, I thought it would be a good idea to reach out to the blogging community for a bit of help with this post and to find out what they're working on during this period. You'll be able to see all of the contributions from my blogger pals, as well as my own suggestions, and links to their blogs, so go check them out!

1. Refresh your blog layout
Fall back in love with your blog and give it a bit of a facelift. You can find tons of free layouts online or if you fancy spending a bit of money for something with a bit more oomph, I recommend having a look at Etsy. You can spend time tweaking the way it looks, playing with the colours and doing a grand reveal when it's finished.

2. Update your about page
No one likes writing an about page, but why not give yours a bit of a look over? Add some personality, link to your social accounts and boom - you've got a pretty solid page!

3. Update your social media bios
In a similar vein to your about page, take a look over your social media bios and make them a bit more cohesive. Throw in some cute and relevant emojis, add that personality that we just talked about and make them a bit more 'you'.

4. Create a publishing schedule
Whether you want to have more streamlined publishing on your blog, Insta, Pinterest or any other platform, a schedule is a great thing to have. Fill in the dates with what you want to post and at what time, and get a bit more organised with your content.

5. Reply to comments
Who else is guilty of leaving comments just sitting there with no response? Go through, read your comments and reply to any that have been unanswered.
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6. Comment on or share other people's content
It's nice to be nice, so spend some time checking out your pal's content and giving them some love. You could do this on pretty much any platform and you could even share the content that particularly speaks to you.

7. Collaborate with your blogger pals (from Memoirs Musings)
While we're all at home, now is a great time to reach out to other bloggers and ask to work together, just like I'm doing for this post! You could do a Q&A together on Insta live, you could share and try out each other's recipes, you could do a home workout challenge together. The possibilities are endless.

8. Build up a bank of content
Write, photograph and create a whole bank of content. This is something that can be done completely at your leisure, but the idea of having a bank of posts to lean on is a beautiful one, right? Use what you have available to you and create things that speak to you. For example, I wrote '6 Things We Want To Watch On Disney Plus' because it's something that I could do from home and I know that streaming service is very popular at the minute.

9. Start a new series (from Jupiter Hadley)
Got an idea for a killer series on your blog? Now is the ideal time to write it. Got a set of photos that could be used as a series on Instagram? Go for it. Fancy starting a series of videos on YouTube or IGTV? I'll be the first to watch. You've got lots of time to build up a bank of content for a series!

10. SEO-optimise your evergreen posts (from Wanderlustingk)
Evergreen posts are those that will last forever, so they don't contain content that is too time specific or references that will die off in a few months time. Add fresh information to them and take a look at Google Keyword Planner to see if there are any juicy keywords you can use.

11. Create pins for your most popular posts
If you haven't jumped on the Pinterest train yet, now is the time! Take a look at what your most popular posts are and create Pinterest-worthy graphics for them on Canva. Pin them to appropriate boards and watch the views sky rocket. It's a fantastic source of traffic, so I recommend pinning a graphic or some photos relating to your posts going forward.

12. Organise your Pinterest boards
If you are on the Pinterest train, go through and organise your boards a bit. Remove pins that no longer speak to you, add sections to old boards and have a reshuffle of your pins, or create new boards that are a bit more up to date.

13. Schedule promotional tweets
I know, this is the bane of my life too, but scheduling tweets to push your new or popular content is a great way to get new clicks, reads or views. I like to use TweetDeck for my tweet scheduling, but there are other platforms available.

14. Add alt-text to your photos (from Luke Sam Sowden)
Alt-text is such an important thing to have on your photos in blog posts and on Instagram. It helps those who use screen readers to understand what your images are showing and it can boost your DA, so go through you old blog posts and add alt-text to all your photos. You can also do it on Instagram by tapping on your photo, pressing the three dots in the corner and tapping 'Edit'. Then hit 'Edit alt-text' and describe the picture! Be as specific as possible, detailing colour, textures and shapes.
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15. Research Twitter blogger hashtags
There are thousands upon thousands of hashtags out there in the Twittersphere, and there are plenty that are used by bloggers and RT accounts. Have a snoop, make a list and use these when scheduling your tweets for more exposure.

16. Research Instagram hashtags
I love a good Instagram hashtag session - the more niche the better! The way that I like to research Insta hashtags in I use the desktop site and write a general tag in the search bar, like #burger. From there, you can see all the popular hashtags, but click into one, and it will give you suggestions of narrower tags, like #burgerista or #burgeroftheday. Click into one of those and you'll get even more suggestions.

17. Make a hashtag bank
Use Google Sheets to make yourself a fancy, handy-dandy hashtag bank, either for Instagram or Twitter. You can add multiple sheets for different categories, add in broad or narrow hashtags, and around how many photos are in the tag (if you're creating one for Insta). You'll always have it to look back on for inspiration!

18. Refresh your Instagram highlights
Go and have a peek at your Instagram highlights. Do they need to be a bit more aligned? Are there clips that can be deleted? Could you make some new highlights? They're a great tool for getting new followers, so make sure they scream your brand or personality.

19. Do some shout outs
Everyone loves to be shouted out, so do some Follow Fridays on Twitter, quote retweet some of your favourite blog posts and tell everyone why they need to check them out, give some love to your faves by sending their posts to your Insta Story, or even write a blog post all about your favourite creators. I'm sure we'd all appreciate the extra love and support during this pandemic!

20. Update or create your media kit (from Hale)
If you want to take your blogging game to the next level, a media kit is a must. Create yours or give your current one a refresh to fit your branding and your updated info. Include things like your current social stats, current viewership stats, your demographic, what you can offer and brands you've worked with in the past.

21. Make a collaboration directory
If someone lands on your blog and thinks, 'wow, this person looks like a fantastic fit for our campaign. I wonder what other work they've done,' they're going to want to see some work. I made a collab directory not so long ago, which has my collaborations broken down into categories in alphabetical order with links to each post. People do view it regularly, so it's worth making your own!

22. Start a newsletter
Mailing lists and newsletters seem to be a huge topic in the bloggersphere at the minute, and it's something that I've been toying with doing, but now seems to be a great time to start a newsletter. You could share your most recent content, content from your faves, fun little things to do and build up a bit of a community.
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23. Offer some guest posting slots
If you're totally stuck for content, why not offer up some guest posting slots. You could ask people to write content about a topic, give them a deadline, then publish the content following your schedule. It's a great way to make friends and boost your DA!

24. Do some guest posting
In a similar vein, why not hunt around and see if anyone has any guest post slots free? It gives you the chance to be creative, write something new and get your name out there. Again, it's a fantastic way to meet new people and boost your DA, which we'd all love to do.

25. Beef up old posts with links to new posts (from Hale)
Speaking of boosting your DA, a great way to get those numbers up is to back to your old posts and links to your new content. Google loves an internal linking structure, so adding in new links is amazing for beefing up your structure.

26. Fix your broken links (from Ellis Tuesday)
I think I just heard a collective groan at this one. Yes, I know, we all hate broken links, but so does Google. Use Broken Link Check to find out where your broken links are, then fix them or remove them! It might take a bit of time, but it'll be worth it.

27. Join the Amazon Associates scheme (from Science In Style)
Earning a little extra cash during this period definitely wouldn't hurt, so give the Amazon Associates scheme a go. This affiliate program allows you to link to Amazon products and earn a little commission every time someone buys through your link. Be mindful not to abuse it though, and be honest with what you're linking to.

28. Take part in a Twitter chat
I'm the worst person to ask about Twitter chats because I know that they happen, I'm just not sure when. But I've dug out this blog post from Charli B, which has a whole host of Twitter chats, their hashtags and times on, so have a look and get involved in some.

29. Create a Milkshake or Linktree
If you're like me and don't have the swipe up feature on Instagram, you could benefit from a Milkshake or Linktree. These sites allow you to create a link hub that you can link to from your link in bio on Insta (could I say 'link' anymore?). You can add links to your blog, your YouTube, your Pinterest and whatever else you might want people to see!

30. Use AnswerThePublic for inspiration
I learned about AnswerThePublic through work and it's such a brilliant tool for bloggers. You basically put in a keyword or two and it searches to see what people have been looking for relating to those keywords. It then gives you questions to answer relating to those searches, so it's a great way to build a foundation for a blog post. It's quite addictive to play with and it gives you questions, comparisons, prepositions and so much more. Seriously, go try it out!

31. Try something new
During this lockdown period, I posted my very first IGTV, which was so nerve-wracking, but I ended up loving the experience and process, and I'm already keen to do another. You could try doing IGTV, going live on Facebook, hosting your own Twitter chat, starting a podcast, setting up a TikTok or anything else that grabs your fancy!

32. Do some online networking (from Calm Body Chiropractic)
Just because you can't go out to events or meet people in person, that doesn't mean that the networking should stop. You've got a brilliant opportunity to some networking digitally, so engage with brands on social media, chat to other bloggers and put links to your content in relevant places.
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33. Explore your unpublished posts or photos
If you've got a drafts section as long as your arm, now is the perfect opportunity to work on those posts and get them published. Similarly, take a look through your old photo sets and see if there were any photos that didn't make it to the 'gram. Give them a little edit and get them posted! 

34. Ask the audience (from Memoirs Musings)
This is a fantastic time to talk to your audience one-on-one and find out what they'd like to see from you. Put out tweets, polls, use the Instagram Story questions stickers, do an Insta live - use anything you like to say 'hey, what do you want to see from me?' and turn their suggestions into reality!

35. Get to know your audience (from Hannah Louise)
Not only is this a great moment to find out what your audience wants to see from you, it's also a fab opportunity to learn more about who is viewing your content. Start conversations, do quizzes, slide into some DMs and just get on a bit more of a personal level with your following.

36. Write down 10 dream brands you'd love to work with after the lockdown
Use this rubbish time as motivation to light that fire under your butt a bit. Write down 10 brands who you'd love to work with after the lockdown, engage with their stuff during the lockdown, then after all of this is over and done with, you could start to make the steps towards pitching to them. Let's turn those dreams into a reality!

37. Join more blogger communities (from Trends en Stylez)
There are absolutely tons of blogger Facebook groups, Instagram pods and Twitter accounts that all offer the same thing - a community space. You can either join ones that are broad or ones that are a bit more niche and based on things like location or topics. They're a great way for finding new blogger pals and pushing your content out there!


Phew, that was quite the list! But like I said, there are things that are great if you've got a spare 10 minutes and longer projects that could span out over a week. There's no need to try and cram everything into the space of one day, so take a few of these tasks, make a checklist and boost your blogging game! There are a few things on this list that I'd like to do too, so keep your eyes peeled for all the little changes I'm going to be making.


Which of these tasks will you be doing?

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@thenorthernist