Niches and Themes - My Thoughts

24 Jan 2018

I've thought long and hard about this post, and at first, I didn't want to talk about this topic for fear of offending, but it's something that's been whizzing around my brain lately, so I've gotta get it out. As you can tell by the title, this post is about niches and themes, and I want to start off by saying that I have absolutely no problem with people that have found their niche (well done you, that's somewhere that loads of people want to be) and those that stick to a theme. In fact, I admire them. I imagine that it must take a lot of work to specialise in one area or only talk about or post images that fit into a particular theme. But I want to talk about what those two words, niches and themes, mean to me.

The idea for this blog post came to me a couple of weeks ago. I noticed that there was a trend on Instagram of people sharing their favourite accounts in their stories. I'm pretty sure that almost every one that I saw had an Instagram theme and it made me feel sort of inadequate. Like I said, I have nothing but admiration for the people that manage to keep an Instagram theme going and I totally respect them, but I always decided that that wasn't for me. I didn't mind not being in anyone's Insta faves stories, but it made me question whether I need to start putting more effort in and keeping to a theme to be 'more successful.' But what exactly does 'more successful' mean to me?

I'd never set out to be the next Zoella and only started blogging/creating a social media presence because I liked having a little space for myself. If I ever break 1k on Instagram, it would be an absolute miracle, and I just enjoy the whole creative aspect of taking and editing photos. I think that sticking to a theme would limit the photos I take - sometimes I'll post a photo of a palette against a marble background, but another day, I might post a photo from a walk that I went on. There isn't any way to make the two look similar, so for that reason, I think that not having a theme works for me. Each of my photos gets likes and there's a few people that like every single one, which is bloody lovely, so I don't think I need to be 'more successful.' Knowing that my photos are visible and organised in a way that suits me is enough.
Ever since I started blogging, I've questioned myself about my niche. I first started with Never Ending Nail Polish (who's been here since then? What a blast from the past!), which was solely a nail blog. I was massively into nail polish at the time, but like most things, I got bored and moved on. I then set up Olivia's Notebook, which was a beauty and lifestyle blog, but mainly beauty-focused. I found myself following trends and creating content that didn't feel like 'me', so that blog got deactivated too. And that brings us to The Northernist, which is a place that I write about whatever the heck I want. Now, it's always been said that you need a niche to survive in this saturated environment, but like I said, I never set out to be a blogging superstar. This blog is a place for me and when I get a collaboration email or an opportunity, it's absolutely brilliant, but it isn't my sole income. It isn't my full time job and probably never will be, but that's ok because I didn't want it to be.

With that being said, do I really need a niche? I'm pretty certain that the answer is no. Yes, my blog is branded in the banner as a lifestyle, baking and beauty blog, but those are the three main things that I enjoy talking about. They're much to broad to be a niche, and I'm cool with that. I know my voice and I have a gorgeous bunch of people that read every single post (I see you, guys!), so what more could I want? I thoroughly enjoy writing every single thing that I put out on to this site and even if a post doesn't get as many views as I'd hoped, it's fine, because I know that I was 100% happy with the way I put it together.

We are our own niches and there's nothing more honest than that. If you wanna share a makeup tutorial for people with brown eyes and acne scars, then do it! If you want to show the world the best way to buff your car, then why the heck not? And if you want to write a big, rambly post about how you feel about niches and themes, then go for it! Do what you love and be unapologetic about it.

Whould you like to comment?

  1. Love this post! I agree with all of it. I sometimes try, and then sometimes give up with 'themes' especially on Instagram. My theme at the moment is my new baby... haha! Hope no one is getting annoyed at the constant photos of his face... Oh well!
    I sometimes think I have found my niche but then I get bored and just want to blog about whatever I fancy.
    Much love, Caitylis x x

  2. I completely agree with all this - what better way to stand out than to be yourself!

    Alice // The Rose Glow

  3. I was SO against niches to begin with, I hate how everyone is trying to fit the same mould and the themes all looked the same, no one wanted to stand out. I did't have a theme until last year, I bought a yellow dress, yellow shoes, then everything just went a little yellow from there. It's something I now do on purpose, but it brings me so much joy to look at - or I wouldn't bother! :) Now following you on Bloglovin' - love this :)

    Erin || MakeErinOver

    1. Oh wow, I love that you've been able to find a theme that works for you so easily! I also love that it's all yellow - such a happy colour! x